How to Build a Keyword Architecture for a SaaS Platform Across 6 Page Types

The Challenge

SaaS websites often have strong products but unclear search architecture. Without keyword mapping, important pages can miss the language buyers use when comparing features, pricing, use cases, and alternatives.

Our Approach

This framework uses AI-assisted keyword clustering to connect search intent with the right SaaS page type, creating a content architecture that supports users at each stage of evaluation.

Step 1: Keyword Research & Clustering

We identify high-intent keyword themes using AI-assisted tools, then cluster them by search intent and buyer journey stage. This gives a clearer picture of what potential customers may search for at each stage.

Step 2: Page Type Mapping

We mapped each keyword cluster to one of 6 page types: Homepage, Features, Pricing, Use Cases, Comparisons, and Blog. This ensured every keyword had a dedicated landing page optimized for that specific intent.

Step 3: Content Architecture

We built a complete content architecture with internal linking strategy, ensuring search engines could discover and understand the relationship between all pages. Each page was optimized for its target keywords with proper heading hierarchy, meta tags, and structured data.

Strategy Outputs