The Challenge
A B2B SaaS company had a strong product but zero organic visibility. Despite having a well-built platform, they were invisible on search engines. Their website had no keyword strategy, no content architecture, and no systematic approach to capturing organic traffic.
Our Approach
We used AI-powered keyword clustering to map 80+ keywords across homepage, features, pricing, use cases, comparisons, and blog, creating a content architecture that captured intent at every stage of the buyer journey.
Step 1: Keyword Research & Clustering
We identified 80+ high-intent keywords using AI-powered tools, then clustered them by search intent and buyer journey stage. This gave us a clear picture of what potential customers were searching for at each stage.
Step 2: Page Type Mapping
We mapped each keyword cluster to one of 6 page types: Homepage, Features, Pricing, Use Cases, Comparisons, and Blog. This ensured every keyword had a dedicated landing page optimized for that specific intent.
Step 3: Content Architecture
We built a complete content architecture with internal linking strategy, ensuring search engines could discover and understand the relationship between all pages. Each page was optimized for its target keywords with proper heading hierarchy, meta tags, and structured data.
The Results
68,000+
Monthly searches mapped
80+
Keywords targeted
6
Page types optimized