The Challenge
A healthcare technology platform had been live for 3 years but was barely indexing. Despite having valuable content and services, search engines were not properly crawling or indexing their pages.
Our Approach
We ran a full technical SEO audit across 40+ pages, identifying 47 critical issues including broken canonical tags, duplicate content, missing schema markup, slow page speeds, and crawl errors. Our team prioritized fixes by impact and systematically resolved 92% within the first month.
Step 1: Crawlability & Indexing Review
We checked how search engines were discovering, crawling, and indexing the website. This included reviewing robots.txt, sitemap structure, indexation status, canonical tags, and internal linking paths across the platform.
Step 2: On-Page Technical Audit
We reviewed titles, meta descriptions, heading hierarchy, duplicate pages, thin content, broken links, missing alt text, and structured data opportunities. Each issue was categorized based on severity and potential ranking impact.
Step 3: Performance & Fix Prioritization
We analyzed page speed, mobile usability, Core Web Vitals, and technical blockers that could hurt user experience. The fixes were prioritized so the highest-impact problems were resolved first within the 30-day roadmap.
The Results
47
Issues identified
92%
Fixed in 30 days
40+
Pages audited