Technical SEO Audit Checklist for a Healthcare Platform

The Challenge

Healthcare websites often need strong technical foundations because users expect accurate information, fast pages, and clear navigation. A technical audit helps reveal crawl, indexing, and on-page issues that can limit visibility.

Our Approach

This workflow reviews canonical tags, duplicate content, schema markup, page speed, crawl errors, metadata, and internal linking. Fixes are then prioritized by severity, implementation effort, and expected user impact.

Step 1: Crawlability & Indexing Review

We checked how search engines were discovering, crawling, and indexing the website. This included reviewing robots.txt, sitemap structure, indexation status, canonical tags, and internal linking paths across the platform.

Step 2: On-Page Technical Audit

We reviewed titles, meta descriptions, heading hierarchy, duplicate pages, thin content, broken links, missing alt text, and structured data opportunities. Each issue was categorized based on severity and potential ranking impact.

Step 3: Performance & Fix Prioritization

We analyzed page speed, mobile usability, Core Web Vitals, and technical blockers that could hurt user experience. The fixes were prioritized so the highest-impact problems were resolved first within the 30-day roadmap.

Audit Outputs